<aside> 🎯 Objective: Generate new sales/reduce inter-purchase delay

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To boost customer relationships, sharing popular products is a classic approach that often works very well. Still, it is necessary to ensure that the popular products are available in sufficient quantity in stock.

The idea is to identify the most popular products on a daily basis and to retrieve the stock for each. This list should be shared with the emailing / automation tool to be used for ad-hoc campaigns and especially for marketing automation scenarios.

<aside> ✅ Requisite

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Data sources

• Customer list
• Product catalog
• Product inventory

Tools

• Marketing Automation

Why/when should you consider this use case?

• Why should you push popular products?
• At what stage of the customer journey can the recommendation of popular products come into play?
• The challenge of in-stock availability

How to set up this use case?

<aside> 🧮 Methodology

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1. Identify the 100 popular products based on the number of sales/revenue generated.
2. Retrieve the stock level for each of the popular products
3. Send the information to the Products table of your Marketing Automation tool

<aside> 🚫 Before Octolis

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• Internal lobbying for technical help or budget for agency intervention.
• Lots of time spent pulling source data, talking to the technical team, tracking the project, etc.
• No autonomy to change the logic. Any change can take weeks or even months...

<aside> 🚀 With Octolis

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1. Connect your data sources
2. Create an audience from the Products, Purchases or even Inventory tables
3. Add calculated fields based on purchases to get the number of sales, and the turnover by product.
4. Add a calculated field based on the Stock table to get the stock value for each product
5. Send the audience to your Marketing Automation tool at a frequency like every hour