By Hugo Le bras from Octolis

While Segment is obviously a powerful and relevant DMP and/or CDP solution, it is not always the most appropriate for all business models.

The reason? Prices climb pretty quickly, especially for B2C players; the lack of an independent database and the rigidity of the data model limits your ability to strengthen your business intelligence.

🔽 You’ll find below a complete list of solid alternatives to Segment’s core modules: Connections & Personas.

<aside> 💡 This page may contain errors or lack information. Please reach out to us, if you notice anything wrong: [email protected]

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Why more companies are looking for an alternative to Segment?

<aside> 🦾 Segment is a great solution...

• The leading CDP for B2B SMB and mid-market companies
• From web tracking to CDP
• More info on Segment </aside>

<aside> 🤑 But very expensive and closed

• Segment prices increase quickly
• Segment does not give you full control over your data
• So is Segment still the right choice for my business? </aside>

<aside> 🔥 The modern data stack offers more opportunities

• What are the issues with off-the-shelf CDPs?
• The Rise of the Cloud Data Warehouse
• Understanding Reverse-ETLs

📚 Modern Stack Data ▶️ Reverse ETL Tools

🚀 Reverse ETL use cases.

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For each Segment offer, there are different alternatives

1️⃣ Connections > Web tracker + Tag Management

<aside> 💡 Connections decrypted

• What is Connections useful for?
• Who is meant to use Connections? </aside>

Connections Alternatives

2️⃣ Personas > Customer Data Platforms

<aside> 💡 Personas Decrypted

• What is Persona useful for?
• Who is meant to use Personas? </aside>